JAMAICA INTERNATIONAL
FASHION WEEK
Date : November 19-22, 2026
Theme: When Worlds Collide
Venue: Island Village Jamaica
Turtle River Road, Ocho Rios,
Saint Ann, Jamaica
About Us
PROMOTING FASHION TOURISM
"Come for the Fashion. Stay for the Culture"
Jamaica International Fashion Week is dedicated to positioning Jamaica as the Caribbean's leading destination for Fashion Tourism, cultural exchange, and creative enterprise. This years The theme is "When Worlds Collide."
Bringing together international, Jamaican, and Caribbean designers to celebrate creativity, heritage, and global collaboration while creating new Fashion Tourism opportunities and driving economic growth through fashion and cultural exchange.
Jamaica International Fashion Week (JIFW) is a premier Fashion Tourism platform connecting fashion, culture, and travel to position Jamaica as a global destination for fashion and cultural experiences.
Our Pillars
Fashion Tourism
Fashion tourism attracts visitors, media, buyers, and influencers to Jamaica, increasing international visibility and tourism revenue. It positions Jamaica as a unique destination where fashion, culture, music, and creativity come together.
Industry Development
Supporting designers, models, and creative professionals helps strengthen Jamaica's fashion industry and creates opportunities for talent to grow and succeed. A strong industry foundation encourages innovation, professionalism, and long-term sustainability.
Cultural Exchange
Cultural exchange connects Jamaican creatives with international markets, ideas, and opportunities. It promotes collaboration, diversity, and global recognition of Jamaica's rich cultural heritage.
Economic Growth
Fashion Week stimulates business activity across tourism, hospitality, retail, beauty, media, and entertainment sectors. It creates jobs, attracts investment, and contributes to the growth of Jamaica's creative economy.
Our Commitment
We are committed to empowering talent, promoting cultural diversity, supporting sustainable growth, and positioning Jamaica as a global hub for fashion, culture, and creativity.
Jamaica International Fashion Week
Organised by the Jamaica Fashion Council
Fashion. Culture. Tourism. Innovation.
